Hypno5ive is an expert at promotion, visual design and social media marketing for the industrial, ebm, and alternative music audience. He has written music reviews, published his own magazines, and developed web sites. Recently he has been working in generating communication among bands and music events organizers in Europe and the U.S.

Having a long history of working with bands and clubs, Hypno5ive helped promote alternative music in South Florida beginning the late 80's. Hypno5ive worked with bands including Depeche Mode, Nine Inch Nails, Ministry, KMFDM, Ramones, Nitzer Ebb, Meat Beat Manifesto, My Life with the Thrillkill Kult, Gene Loves Jezebel, Front 242, Pankow, Skinny Puppy, Cat Rapes Dog, Vomito Negro, Vociferous Mutes, Another Nation and Consolidated.

Hypno5ive's involvement in promotion extended to working with music legends Henry Stone, Paul Klein, and Larry Davis (Instant Funk) and alongside deejay Mohamed Moretta on weekly live radio broadcasts. He also organized events, promoted, and deejayed at Club 1235, Club Nu's Backdoor, Church, Red Room, Another World, Hell's Kitchen, Noise Unit, The Catacombs at Power Studios, Thrashcan, DarkWave Club, Marsbar and founded the Edge in Kendall, Florida in 1990.

Today Psychosis101 is the brand Hypno5ive uses to continue working on creative projects involving music production, design, and social media marketing.